16,619 people across 12 countries and 5 continents were included in the study to understand how skin sensitivity shows up around the world.
A representative mix of real people, including:
- Adults 18–79 years old
- A 50/50 split of women and men
- 6 different skin tones, from light to dark
- Individuals living in rural, suburban, and urban areas
The main takeaway: 78% of the people in the study were affected by the sensitive skin